Strategi Produksi Konten Visual @Creativismtudio di Instagram

  • Ismu Putra Herdrianto Stikosa-AWS
  • Jokhanan Kristiyono Stikosa-AWS
Keywords: Production Process, Visual Content, New Media, POAC Theory.

Abstract

This study aims to understand how the production process of visual content Production House @creativismstudio on Instagram. This research uses POAC management theory and new media. The method used is a case study with a descriptive qualitative approach. Data collection techniques were obtained by interviewing the owner of the Production House, conducting direct observations and collecting data in the form of supporting documents. The results of this study are 1) @creativistudio is very instrumental in maintaining and maximizing individual creative abilities to progress and develop and generate benefits for these individuals and clients who have entrusted the services of @creativsmstudio, 2) @creativismstudio really takes advantage of convergence in POAC management at the Production House these, 3) @creativsmstudio also utilizes new media in creating its audio visual production content by converging on the Instagram platform, 4) @creativsmstudio optimizes convergence efforts on other social media such as TikTok

References

McQuail, Denis. 2011. Teori Komunikasi. Jakarta: Salemba Humanika.
Cv, D. I., & Communication, S. (2009). Proses Kreatif Dalam Pembuatan Visual Merchandising Indosat.
Damayanti, S., Chan, A., & Barkah, C. S. (2021). Pengaruh Social Media Marketing terhadap Brand Image My Pangandaran Tour and Travel. Jurnal Ilmu Manajemen, 9(3), 852–862. https://doi.org/10.26740/jim.v9n3.p852-862
Fadlurrahman, R. (2018). Pembuatan Konten Visual Kreatif Harian Untuk Media Sosial Produk Pt. Sinar Sosro Menggunakan Adobe Creative Cloud 2017. 1–7. https://zenodo.org/record/1313422#.YFTYOYkzbDd
Firdaus Haidar, N. (2021). ANALISIS KONTEN VISUAL POST INSTAGRAM Riliv DALAM MEMBENTUK CUSTOMER ENGAGEMENT. Jurnal Barik, 2(2), 121–134. https://ejournal.unesa.ac.id/index.php/JDKV/
Hanindharputri, M. A. (2020). Analisa Branding Melalui Konten Visual Pada. 3, 296–302.
Hanindharputri, M. A., & Irhandi, I. G. N. G. G. (2020). Konten Visual Instagram Plaga Wine Sebagai Upaya Branding Kepada Generasi Milenial. Jurnal Nawala Visual, 2(1), 54–59. https://doi.org/10.35886/nawalavisual.v2i1.78
Irwandani, I., & Juariyah, S. (2016). Pengembangan Media Pembelajaran Berupa Komik Fisika Berbantuan Sosial Media Instagram sebagai Alternatif Pembelajaran. Jurnal Ilmiah Pendidikan Fisika Al-Biruni, 5(1), 33–42. https://doi.org/10.24042/jpifalbiruni.v5i1.103
Mulyawati, H. (2018). New Media Dalam Gerakan Sosial . Ilmu Komunikasi, 16–18. https://eprints.untirta.ac.id/1125/1/New Media Dalam Gerakan Sosial - Copy.pdf
Putri Anggoro, M. E. O., & Pranata, L. (2020). Pengaruh Komunikasi Dan Konten Visual Dalam Media Sosial Instagram Terhadap Keputusan Pembelian Jasa Fotografi Di Sweetescape Jakarta. Jurnal Hospitality Dan Pariwisata, 6(2), 79–82. https://doi.org/10.30813/jhp.v6i2.2415
Suhita, R. H. (2011). Proses Produksi Iklan Audiovisual di Production House ASA Studio. Skripsi, Universitas Sebelas Maret Surakarta.
Yudha, A. T. (2020). Pengaruh Penggunaan New Media Terhadap Citra Merek Dan Minat Beli Pelanggan Pada E-Commerce “TOKOPEDIA” Di Kota Medan. 186. https://www.usu.ac.id/id/fakultas.html
Zuhri, S. (2019). Desain Komunikasi Visual Pada Kue Bosang makassar di Sosial Media Instagram. Desain Komunikasi Visual Pada Kue Bosang Makassar Di Sosial Media Instagram.
Published
2022-11-01