Pengembangan Digital Branding Kampung Hidropononik Medokan Ayu Surabaya
Nowdays, the flagship product of Medokan Ayu Hydroponic Village is only known locally in the area around Rungkut District, Surabaya. The persistence of the people of Medokan Ayu Surabaya Hydroponic Village to care for and develop these plants, it is very unfortunate if just known locally. It is necessary to introduce superior products to the wider community. With the support of the internet and the information community network, the superior products of the Hydroponic Village can be known much more widely. The method used in solving problems in the development of superior product branding in Medokan Ayu Surabaya Hydroponic Village is in the form of implementing research-based community service. There are 2 (two) stages in the implementation method, namely the first is research and the second is the implementation of research-based activities. The research carried out is product research with observations of producers and consumers as the target market for vegetable products from the Hidroponics Village of Medokan Ayu Surabaya. Next, data management from research results in the first stage which is the basis for the development of the product branding of Medokan Ayu Hydroponic Village. Through these 9 (nine) programs aimed at developing branding through social media, information about superior hydroponic products from Medokan Ayu can be known to all residents of the City of Surabaya locally, Indonesian people nationally to internationally globally. As a result, 9 work programs have been implemented, there are 2 (two) programs that have not been implemented optimally, namely making packaging and socializing digital media for the community of Medokan Ayu Hidroponik village. This is because the Covid-19 pandemic in the city of Surabaya has to carry out a health protocol with restrictions on activities that gather the masses, so socialization and assistance activities for the use of digital media as digital media branding have not been carried out optimally. But this was not an obstacle, finally the implementation was done online (online) through Google Meet and video tutorials.
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