Pendekatan Partisipatif Dalam Memberdayakan Pemasaran Online UMKM di Kampung Krupuk Sukolilo Surabaya

  • Moch. Djauhari Stikosa-AWS
  • Rama Abi Kumara Stikosa-AWS
  • Andini Putri Stikosa-AWS
  • Yusuf A Stikosa-AWS
  • Muclis Adi Stikosa-AWS
  • Rona Ayu Stikosa-AWS
Keywords: cracker village, online marketing, participatory method, empowerment

Abstract

Kenjeran residents in the kerupuk sukolilo village, Surabaya city work as fishermen and sell their produce in the form of fish crackers, sea cucumber crackers, squid crackers, and lorjuk crackers. Product sales were made through 75 shops in a traditional manner because the merchants did not understand online sales. The purpose of this activity is to invite Kenjeran processed marine cracker traders to take advantage of technology and understand online sales of processed seafood cracker products so that they can help speed up trade turnover. The method used is a participatory approach with the consideration that the active involvement of community service research subjects is an important factor for determining programs that are targeted, practically oriented, empowering and sustainable.

These results indicate that the participatory model in the introduction and application of technology is very effective and right on target for marine processed cracker village residents, online sales can be done by cracker village residents without leaving traditional sales.

 

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Published
2021-02-26
How to Cite
Djauhari, M., Rama Abi Kumara, Andini Putri, Yusuf A, Muclis Adi, & Rona Ayu. (2021). Pendekatan Partisipatif Dalam Memberdayakan Pemasaran Online UMKM di Kampung Krupuk Sukolilo Surabaya. Prapanca : Jurnal Abdimas, 1(1), 28-36. https://doi.org/10.37826/prapanca.v1i1.134