Pengembangan Komunikasi Pemasaran UMKM D’Lollypop Melalui Media Sosial dan E-Commerce Selama Pandemi Covid-19

  • Gita Putri Azahro Stikosa-AWS
  • Annisha Ayu Amalikha
  • Shofia Maidah Ariani
  • Karens Sabrina Purnasari
  • M Daffa Firdauzan
  • Dwi Prasetyo
Keywords: pandemic impact, umkm, social media, e-commerce

Abstract

The Covid-19 pandemic has had a major impact on many people. Starting from large companies, small companies to micro, small and medium enterprises (UMKM). D'Lollypop My Craft is one of UMKM that affected covid-19. This activitie in the field of creating programs that can provide change in several areas. One of them is in terms of promotion through digital media such as Instagram social media, Tiktok and Shopee E-commerce. With some content including product photos and content video creation to introduce UMKM product's D'Lollypop My Craft. This KKL activity gives a new feel with the presence of Store Banners, X-Banners, catalogs, stickers, and packaging mats. The method used in this study is a descriptive method with a qualitative approach. The results of this study are the development of sales through online media so that it can increase turnover by 75 percent.

References

Djauhari, M., Rama Abi Kumara, Andini Putri, Yusuf A, Muclis Adi, & Rona Ayu. (2021). Pendekatan Partisipatif Dalam Memberdayakan Pemasaran Online UMKM di Kampung Krupuk Sukolilo Surabaya. Prapanca : Jurnal Abdimas, 1(1), 28-36. https://doi.org/10.37826/prapanca.v1i1.134

Hendrawan, A., Sucahyowati, H., Cahyandi, K., Indriyani, & Rayendra, A. (2019). Pengaruh Marketing Digital Terhadap Kinerja Penjualan Produk UMKM Asti Gauri di Kecamatan Bantasari Cilacap. Jurnal Administrasi Dan Kesek retarisan, 4(1), 53–60.

Kurniati D. (2020). Efek Corona, Jokowi Beri Kelonggaran Cicilan Kredit Hingga 1 Tahun. DDTC News. Jokowi-beri-kelonggaran-cicilan-kredit hingga-1-tahun--19773.

Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2017). Theories Of Human Communication. USA: Waveland Press.

Masnia Ningsih, & Rakhmad Saiful Ramadhani. (2021). Pengembangan Motif Batik Etno Majaphit Pada Komunitas Pembatik Desa Lakardowo Kecamatan Jetis Kabupaten Mojokerto. Prapanca : Jurnal Abdimas, 1(1), 1-10. https://doi.org/10.37826/prapanca.v1i1.128

Nuruddin.( 2007). Pengantar Komunikasi Massa.Jakarta: Rajawali Pers.

Restari DMI. (2020) . Pandemi Corona, Ini 5 Keluhan Para Pelaku Bisnis UMKM. Jurnal Entrepreneur.

Santoso, E., & Setiansah, M. (2010). Teori Komunikasi.Yogyakarta: Graha Ilmu.

SIRCLO. (2020) . Strategi Mempertahankan Bisnis di Tengah Pandemi COVID-19. mempertahankan-bisnis-di-tengah pandemi-covid-19/.

Sukma Alam. (2020). the Role of Influencer as Persuasive Communication for Covid-19 Prevention. Jurnal Spektrum Komunikasi, 8(2), 136-148. https://doi.org/10.37826/spektrum.v8i2.106

Published
2021-08-31
How to Cite
Gita Putri Azahro, Ayu Amalikha, A., Maidah Ariani, S., Sabrina Purnasari, K., Firdauzan, M. D., & Prasetyo, D. (2021). Pengembangan Komunikasi Pemasaran UMKM D’Lollypop Melalui Media Sosial dan E-Commerce Selama Pandemi Covid-19. Prapanca : Jurnal Abdimas, 1(2), 33-43. https://doi.org/10.37826/prapanca.v1i2.201