The Existence of Private Television in Convergence Media Era

  • Vizcardine Audinovic Universitas Airlangga
Keywords: Television, convergence, new media, social media, pandemic

Abstract

The presence of new media has indeed threatened the existence of television as a means of entertainment and a source of public information coupled with the pandemic outbreak. The speed and different technology offered by new media have made people start to switch to consuming new media such as YouTube and social media. Therefore, television must try to adjust the existing technological developments so that the audience does not abandon it. This paper aims to determine the television strategy in facing the era of media convergence. The method used is systematic literature review of several articles by summarizing various relevant research results. The results of this paper are television is still watched by many people, it is just that the viewing pattern has changed, it is no longer communal but more individual through smartphones so that what appears is a decreased television rating. Therefore, television uses a number of ways to be able to compete with new media, including merging with other media companies, using social media, and monetizing content that is connected to other platforms. From this it can be seen that the audience will not leave television behind as long as it is able to display updated content and spread across various platforms so that it can be watched anytime and anywhere. In addition, television has the advantage of being regulated by the government so that broadcasts on television are more controlled than new media.

References

Adib, M., Hasiholan, T. P., Adheista, M., & Iqbal, M. (2020). Konvergensi Media Industri Televisi Indonesia Pada Program Acara Indonesian Idol X. DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi Dan Pembangunan Daerah, 8(1), 1–11. https://doi.org/10.33592/dk.v8i1.551
Budi HH, S. (2013). Industri Televisi Swasta Indonesia dalam Perspektif Ekonomi Politik. Jurnal ILMU KOMUNIKASI, 1(1), 1–18. https://doi.org/10.24002/jik.v1i1.156
Datubara, B. M., & Irwansyah, I. (2019). Instagram TV: Konvergensi Penyiaran Digital dan Media Sosial. Mediator: Jurnal Komunikasi, 12(2), 251–263. https://doi.org/10.29313/mediator.v12i2.4778
Haqqu, R. (2020). Era Baru Televisi dalam Pandangan Konvergensi Media. Rekam, 16(1), 15–20. https://doi.org/10.24821/rekam.v16i1.3721
Nainggolan, B. (2018). Dinamika Konsentrasi Pasar Industri Pertelevisian Nasional. Jurnal ASPIKOM, 3(4), 767. https://doi.org/10.24329/aspikom.v3i4.242
Permana, R. S. M., Abdullah, A., & Mahameruaji, J. N. (2019). Budaya Menonton Televisi di Indonesia: Dari Terrestrial Hingga Digital. ProTVF, 3(1), 53. https://doi.org/10.24198/ptvf.v3i1.21220
Permana, R. S. M., & Mahameruaji, J. N. (2019). Strategi Pemanfaatan Media Baru Net. Tv. Jurnal Studi Komunikasi Dan Media, 23(1), 21. https://doi.org/10.31445/jskm.2019.1770
Poti, J. (2019). Ekonomi Politik , Media Dan Ruang Publik. Semiotika, 13(2), 200–206.
Siswanto, S. (2012). Systematic Review Sebagai Metode Penelitian Untuk Mensintesis Hasil-Hasil Penelitian (Sebuah Pengantar). Buletin Penelitian Sistem Kesehatan, 13(4). https://doi.org/10.22435/bpsk.v13i4
Tika Yulianti. (2020). Eksistensi Media Massa Konvensional Di Tengah Terpaan Media Baru (New Media). Jurnal Kajian Dan Terapan Media, 1(1), 1–10.
Yoedtadi, M. G. (2019). Tv Sosial: Televisi dan Media Sosial. Konferensi Nasional Komunikasi Humanis, November 2019, 2.
Zamroni, M. (2021). Dampak konvergensi media terhadap pola menonton televisi indonesia di era digital. Jurnal Kajian Media, 5(1), 50–59.

Surat Kabar Online

Redaksi Remotivi. (2015, Desember
28). Media cetak yang berhenti
terbit tahun 2015. Diakses dari
https://www.remotivi.or.id/kabar/247/media-cetak-yang-berhenti-terbit-tahun-2015-

Rinaldi Mohammad. (2021, Maret 12). Hary Tanoesoedibjo Target Pendapatan MNC Group dari Digital Konten Imbangi Iklan TV. Diakses dari

https://market.bisnis.com/read/20210312/192/1366701/hary-tanoesoedibjo-target-pendapatan-mnc-group-dari-digital-konten-imbangi-iklan-tv.


Roy Franedya. (2019, Mei 31). Resmi! Pemilik SCTV Akuisisi Video.com & Kapanlagi dari EMTK. Diakses dari https://www.cnbcindonesia.com/tech/20190531180750-37 76240/resmi-pemilik-sctv-akuisisi-vidiocom-kapanlagi-dari-emtek
Published
2021-12-27
How to Cite
Audinovic, V. (2021). The Existence of Private Television in Convergence Media Era. Jurnal Spektrum Komunikasi, 9(2), 140-151. https://doi.org/10.37826/spektrum.v9i2.160