Netnographic Analysis of Youtube Users Comments on Conservation Threats

Case Study YouTube Video BBC News Indonesia: Tambang Emas Pulau Sangihe Mengancam Hutan dan Burung Endemik yang Hampir Punah

  • Sheidy Yudhiasta Tourism UPN “Veteran” Jawa Timur
  • Leily Suci Rahmatin Tourism UPN “Veteran” Jawa Timur
Keywords: Netnografi, Conservation, Sangihe


Conservation and mining are considered as two contradictory aspects of an activity. Conservation activities will be lost if mining development does not match the area analysis. Ecosystems are threatened, and endemic species in an area will become extinct. Mining activities are often two sharp blades. On the one hand, it will increase the economy. However, on the other hand, the more significant damage will make it difficult for the ecosystem to return to its original condition. This is what is currently happening in the Sangihe Islands. Gold mining has become an issue in online discussions on the internet; objections and protests are conveyed to preserve the ecosystem of the region, not only from endemic animal and plant species but also from human existence. This research was conducted by exploring public comments, especially YouTube users in the comments column of the BBC News Indonesia YouTube video: Tambang Emas Pulau Sangihe Mengancam Hutan dan Burung Endemik yang Hampir Punah. A qualitative approach is used in this study with netnographic analysis to analyze netizen comments on BBC News Indonesia YouTube videos. Data retrieval using the website and analyzed using NVivo 12 software as a qualitative research management tool. The data obtained is 1.000 comments in the comments column. The analysis results show that the majority of internet residents in comments on YouTube videos uploaded by BBC News Indonesia gave a negative response to the Sangihe Island gold mine because it was considered a threat to the conservation and extinction of Sangihe's endemic species, namely the Sangihe Seriwang bird. People on the internet also respond that policy makers' participation in making regulations is important to cancel decisions related to the mining area.


Ahuja, V., & Shakeel, M. 2017. Twitter Presence of Jet Airways-Deriving Customer Insights Using Netnography and Wordclouds. Procedia Computer Science, 122, 17–24. 336

Arief, M., & Muthmainnah, A. N. (2022). Data Journalist : One Data Indonesia (SDI) Weak of Data. Jurnal Spektrum Komunikasi, 9(2), 195-202.

Groombridge, B. (ed.). 1992. Global biodiversity: status of the Earth’s living resources. (A report compiled by the World Conservation Monitoring Centre.) Chapman & Hall, London.

Groombridge, B. and Jenkins, M. D. 2002. World atlas of biodiversity. Earth’s living resources in the 21st century. United Nations Environmental Programme–World Conservation Monitoring Center, University of California Press, Berkeley.

Indartoyo, I. M., Kim, D. W., Purwanto, B. M., Gunawan, A., Riantini, R. E., & Gea, D. 2020. Netnography analysis of consumer sentiment towards panic buying in the early period of the COVID- 19 virus spread. Proceedings of 2020 International Conference on Information Management and Technology, ICIMTech 2020, August, 626–631. .2020.9211182 2021. “Tambang Emas di Sangihe, Semua yang Perlu Kita Ketahui”., diakses 20 Desember 2021.

Kristiyono, J., & Ida, R. (2019). Digital etnometodologi: Studi media dan budaya pada masyarakat informasi di era digital. ETTISAL: Journal of Communication, 4(2), 109-120.

Ludwig,D.,M.Mangel,and B.Haddad. 2001. Ecology, Conservation and Public Policy: Annual Review of Ecology and Systematics 32:481–517.

Lumbanrau, Raja Eben. 2021. “Rencana pertambangan emas Sangihe: Wawancara pemilik PT TMS, mulai dari burung endemik terancam punah, kerusakan lingkungan, hingga kematian Helmud Hontong”,, diakses 20 Desember 2021.

Matthews, J. A., Bridges, E. M., Caseldine, C. J., Luckman, A. J., Owen, G., Perry, A. H., Shakesby, R. A., Walsh, R. P. D., Whittaker, R. J., and Willis, K. J. (eds). 2001. The encyclopaedic dictionary of environmental change. Arnold, London.

Phillips, M., and Lu, J. 2018. “A quick look at Nvivo”. Journal of Electronic Resources Librarianship 30(2): 104-106. doi: 10.1080/1941126X.2018.1465535

Pickett, S. T. A., Parker, V. T., and Fiedler, P. L. 1992. The new paradigm in ecology: implications for conservation biology above the species level. In Conservation biology: the theory and practice of nature conservation and manage- ment (ed. P. L. Fiedler and S. K. Jain), pp. 91–125. Chapman & Hall, New York. 2021. “Rencana Tambang Emas di Sangihe dan Benteng Terakhir Burung Niu yang Dianggap Punah Seabad Lalu”., diakses 20 Desember 2021.

Rosenzweig, M. L. 1978. Competitive speciation. Biological Journal of the Linnean Society, 10, 275–289.

Rosenzweig, M. L. 1995. Species diversity in space and time. Cambridge University Press, Cambridge.

Rosenzweig, M. L. 2003. Win-win ecology: How the Earth’s species can survive in the midst of human enterprise. Oxford University Press, New York.

Rosenzweig, M. L. 2004. Applying species-area relation- ships to the conservation of diversity. In Frontiers of bio-geography: new directions in the geography of Nature. (eds M. V. Lomolino and L. R. Heaney), pp. 325–343. Sinauer Associates, Sunderland, MA.

Rosenzweig, M. L. and Clark, C. W. 1994. Island extinc- tion rates from regular censuses. Conservation Biology, 8, 491–494.

Simberloff,D.S.and L.G.Abele. 1976. Island Biogeography Theory and Conservation Practice. Science 191:285–286.

Susmiato, Adi. Wawandono, Novianto Bambang. Triswanto, Adi. Pujiati. Munawir, Ahmad. Gunawan. Yusuf, Luthfi Ramdani. Diniyanti, Resi. Gumilang, Ragil Satriyo. 2017. “Belajar dari Lapangan” Kisah Keberhasilan Pemulihan Ekosistem di Kawasan Suaka Alam dan Kawasan Pelestarian Alam secara Partisipatif. Forda Press.

Worster,D.(1994).Nature’s Economy:A History of Ecological Ideas, 2nd ed.Cambridge,U.K.:Cambridge University Press.

How to Cite
Yudhiasta, S., & Rahmatin, L. S. (2022). Netnographic Analysis of Youtube Users Comments on Conservation Threats: Case Study YouTube Video BBC News Indonesia: Tambang Emas Pulau Sangihe Mengancam Hutan dan Burung Endemik yang Hampir Punah. Jurnal Spektrum Komunikasi, 10(1), 62 - 77.